Are you looking to grow your business online, but you are not sure where to start? No, worries as you can look out for any SEO firm in California or any other place in the U.S to get the task done. These firms usually have a bunch of highly skilled professionals, that not only help you create an effective strategy for your business growth but also help your online business rank better on the google search engine end result page with the help of search engine optimization.
SEO is not just important for your business, but its practically impossible to grow your business without SEO these days. However, SEO trends change with lightning speed and may highly affect your website’s ranking. So, you yourself need to aware of the latest SEO trends that could have an impact on your website rankings and taking that thing into consideration we present to you the top SEO trends of 2020 that would help you to rank your website in search results.
Find An Opportunity Keyword
Well, this is something not like the regular SEO keywords but a bit better. Here, we are not talking about regular keywords. Although these opportunity keywords are similar, yet they are quite different. If you might have noticed that google webpages are much more packed than it used to be. For instance, if you notice the front page for any specific keyword you would notice a bunch of ads above the fold, a featured snippet, a question box, and news results. Now, this is exactly the reason why you need to focus 100 percent on the opportunity keywords.
So, what are the opportunity keywords?
To define opportunity keywords in simple SEO terms, they are keywords with a high organic click-through rate. In other words, they are a bunch of words/terms on the first page that distracts people from the organic results. So, you need to come up with some of the opportunity keywords for your content. This will make your website appear in the search result whenever someone searches for these opportunity keywords. The best to do is check out the search results for certain keywords and if the search result is packed with a bunch of different stuff, then look for opportunity keywords. They will help you get more clicks.
So, you have found an opportunity keyword. What’s next? Getting a WordPress website and publishing-related content. But that’s is a huge mistake and if you are doing the same, then you need to stop. Just writing something and adding a bunch of keywords won’t help you rank better on google.
You should know better about the content you are writing. You need to analyze the first page results to see what’s already working. In other words, content competition and once you figure out the type of content that Google wants to see for that keywords, you would pretty much haven gotten a huge boost even before you write your content. When you figure this out, you could start writing your content.
Now, for instance, if you check out google search result for any keyword like programming, desert, SEO, you would come up with a bunch of results which would have quite a similar gist or a follow a similar pattern. And it’s important that you make sure that you either write something that would disturb that pattern completely or something that would fit right into that pattern.
Be Creative With Your Content
Yes, we know its a pretty old school. But, when it comes to creating content for SEO, you have two main options. First is that you can create something different or create something better. Most of the time you would want to publish something that’s just way better than what’s already out there. But sometimes it makes more sense to create something completely unique. For example, if you look at the results for a certain keyword you would find a number of posts and content. There you would want to look for something really important that actually not there. If you create content to fill up these loopholes, you would successfully be able to rank in at least the top five or three search list, given that your content is something people actually needs.
You probably know that pages with the most backlinks generally rank higher in Google. But how do you get people to link to you? Well, there are thousands of tips available for that but we are simply going to tell you about the simple two steps effective process –
- The first step is to figure out why people link to the content in your industry.
- After you briefly research and figure out the reason why people link to the content. You simply need to add that to your content.
For instance, if you are writing about data analysis models. You need to make sure that you write in a follow-along manner. This will actually lead people to follow or link to your content. Also, you would want to include a lot of statistics and link to the source for these stats, this may not seem much to you, but it’s really important.